Development Communication: Reframing the Role of the Media
Language: English
Published by John Wiley and Sons Ltd, 2009
- First Edition
- Softcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
US$ 59.15
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Add to basketItem description from seller
Complete introduction to the history of development communication Overview of major approaches and theories Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media. Editor(s): McPhail, Thomas L. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: GTC; JFC. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 14. Weight in Grams: 368. . 2009. 1st Edition. Paperback. . . . .
Seller Inventory # V9781405187947
- Title
- Development Communication: Reframing the Role of the Media
- Author
- Mcphail, Thomas L
- Publisher
- John Wiley and Sons Ltd
- Publication year
- 2009
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1405187948
- ISBN 13
- 9781405187947
- Edition
- 1st Edition
- Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
- Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
- Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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