Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Effective Business Communication : Principles and Practice for the Information Age
Publisher: Prentice Hall PTR
Publication Date: 1997
Language: English
ISBN 10: 0137427018
ISBN 13: 9780137427017
Edition: 1st.
Condition: Very Good
Weight: 1.071 pounds

About this title

Synopsis

This is a fast-paced, wide-ranging review of business communications - from personal presentations to direct mail, and beyond.Coverage includes: how to overcome "noise" to get your message across; effective ways to use language and images; the power of persuasion; and special issues surrounding communication in an organization. The book focuses on communication in practice, covering forms and questionnaires, business letters and direct mail, reports, memos, briefings, presentations, meetings, negotiation, advertising, news releases, interviewing, listening skills, and much more. The book's distinctive format helps students generalize the lessons they've learned in each area, and encourages an active, questioning approach.For all managers and those who expect to become managers.

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