Hardback small octavo, dustjacket, very good condition (in very good dustjacket), black boards (red cloth spine), minor edgewear jacket, light foxing top edge. 176 pp. Gary Blake and Robert Bly provide a concise handbook of the principles and practice of writing effective adverts, brochures, print adverts, direct mail, catalogs, press releases and electronic messages. The book covers writing headlines and body copy, as well as increasing readership and response. This book is a great reference for both the professional copywriter or someone who writes copy occasionally.

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Bibliographic Details

Title

The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.

Publisher

Macmillan, New York

Publication Date

1997

Language

English

ISBN 10

0028613384

ISBN 13

9780028613383

Binding

Hardcover

Edition

1st ed.

Dust Jacket Condition

Dust Jacket Included

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BOOKS & WRITING

About this title

Synopsis

A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

About the Author

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer's Digest.

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