The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.

Language: English

Published by Macmillan, New York, 1997

0028613384 / 9780028613383

  • First Edition
  • Hardcover
  • Used
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Seller: BOOKHOME SYDNEY, Annandale Sydney, NSW, AustraliaBOOKHOME SYDNEY

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Hardcover

Condition: Used

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Item description from seller

Hardback small octavo, dustjacket, very good condition (in very good dustjacket), black boards (red cloth spine), minor edgewear jacket, light foxing top edge. 176 pp. Gary Blake and Robert Bly provide a concise handbook of the principles and practice of writing effective adverts, brochures, print adverts, direct mail, catalogs, press releases and electronic messages. The book covers writing headlines and body copy, as well as increasing readership and response. This book is a great reference for both the professional copywriter or someone who writes copy occasionally.

Seller Inventory # 41383

Title
The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.
Author
Blake, Gary; Bly, Robert W.
Publisher
Macmillan, New York
Publication year
1997
Dust jacket
Dust Jacket Included
Binding
Hardcover
Language
English
ISBN 10
0028613384
ISBN 13
9780028613383
Edition
1st ed.
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BOOKS & WRITING

BOOKHOME SYDNEY

Annandale Sydney, NSW, Australia

5-star seller

AbeBooks seller since January 14, 2000

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