The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

ix, 149 pages, illustrations; 24 cm. Firm binding, clean inside copy. A fine copy of the first printing. *** "Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page's 'white space.' With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be rendered more effective by including white space in the page architecture. The book also demonstrates how white space can lend 'sound' to typography or shift the 'weight' of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to 'think out of the box.' / Alexander W. White is an accomplished graphic designer who has shaped the visual design of nineteen magazines and twenty identity programs and been a consultant to numerous publications, art directors, and editors. He has taught design at the Hartford Art School of the University of Hartford for fifteen years and has lectured widely on typography and design to professionals in corporations and at conferences. The author of Type in Use and How to Spec Type, he lives in New York City." - Publisher. *** CONTENTS: Introduction. SECTION 1: SPACE: Space in emptiness; Symmetry and asymmetry; The historical development of space: five timelines. SECTION 2: UNITY: Unity and space; The seven design components; How to use the seven design components. SECTION 3: PAGE ARCHITECTURE: The page as visual structure; Connecting elements and pages; Three dimensional space. SECTION 4: TYPE: Listening to type; Typographic technicalities; Display type; Text. Glossary; Designer's checklist. Size: 8vo.…