The Expert Executive Using AI and Expert Systems for Financial Management, Marketing, Production and Strategy

Hertz, David Bendel

ISBN 10: 0471896772 / ISBN 13: 9780471896777

Published by John Wiley & Sons, New York, 1987

About this Item

First printing. Red gilt on black covers in a black dust jacket. 8vo, 238pp.

Seller Inventory # 014907

Bibliographic Details

• Title: The Expert Executive Using AI and Expert Systems for Financial Management, Marketing, Production and Strategy
• Publisher: John Wiley & Sons, New York
• Publication Date: 1987
• Language: English
• ISBN 10: 0471896772
• ISBN 13: 9780471896777
• Binding: Hardcover
• Edition: 1st Edition
• Printing: 1st Printing
• Condition: As New
• Dust Jacket Condition: As New

About this title

Synopsis

The Expert Executive explores business applications of artificial intelligence and expert systems so that executives and professionals can understand and use them effectively in their own environments. Written in a practical, non-technical style, it relates artificial intelligence and expert systems to a variety of business tasks, with real-life examples how DEC developed an expert system to outmarket IBM and improve its bottom line; how Corning Glass came up with an expert system to control the quality of its products; how American Express uses expert systems to cut down on credit card fraud; and much more.