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Bibliographic Details

Title: Fashion Forward: A Guide to Fashion Forecasting
Publisher: Fairchild Books (edition First Edition)
Publication Date: 2012
Language: English
ISBN 10: 1563679248
ISBN 13: 9781563679247
Binding: Paperback
Edition: First Edition.
Condition: Very Good

About this title

Synopsis

Long before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it's the fashion forecaster's mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author's expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them, both visually and verbally, to inspire fashion innovators.

About the Author

Chelsea Rousso teaches fashion merchandising and design at the Art Institute of Fort Lauderdale, focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing dresses and ladies sportswear.

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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