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Bibliographic Details

Title: Foundations of Menu Planning
Publisher: Pearson
Publication Date: 2013
Language: English
ISBN 10: 013802510X
ISBN 13: 9780138025106
Binding: paperback
Edition: 1st Edition.
Condition: Good

About this title

Synopsis

Foundations of Menu Planning reveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finish–looking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.

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