Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits

Gerard, Alexis; Goldstein, Bob; Guy Kawasaki

ISBN 10: 0471710253 / ISBN 13: 9780471710257

Published by Wiley, 2005

About this Item

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Bibliographic Details

• Title: Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits
• Publisher: Wiley
• Publication Date: 2005
• Language: English
• ISBN 10: 0471710253
• ISBN 13: 9780471710257
• Binding: Hardcover
• Edition: 1st Edition
• Condition: New
• Dust Jacket Condition: New

About this title

Synopsis

How and why to make visual communication a powerful competitive tool
From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive.
Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization's competitive edge and improve its bottom line.
Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett-Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes.

About the Author

ALEXIS GERARD previously held executive positions in new technologies marketing at Apple Computer. In 1991, he founded Future Image, a think tank that researches the convergence of imaging, information technology, and business. Its client list includes Adobe Systems, Canon, Eastman Kodak, Hewlett-Packard, IBM, Intel, Motorola, Nokia, and Sony. Gerard's opinions on the future of imaging have been quoted in the Wall Street Journal, the New York Times, International Herald Tribune, USA Today, Financial Times, Newsweek, BusinessWeek, and Forbes.

BOB GOLDSTEIN was the president and founder of ZZYZX Visual Systems, which handled high-volume business in visual image technology. He later served as president of the Altamira Group, which produced a line of digital imaging software. He is well known in the digital imaging industry and has served as a visual communication corporate consultant to such companies as Eastman Kodak, Apple Computer, Oracle Corp., Microsoft, and Hewlett-Packard. He has been quoted in articles in Forbes.com, Washingtonpost.com, and digitaljournalist.com.