Good Luck (Hardcover)

Alex Rovira

ISBN 10: 0787976075 / ISBN 13: 9780787976071

Published by John Wiley & Sons Inc, New York, 2004

About this Item

Hardcover. Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesnt just come your wayits up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bestwo leading marketing consultantsthis simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Maxs success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale. Teaches a lesson: good luck doesn't just come your way, It's up to you to create the conditions to bring yourself good luck. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9780787976071

Bibliographic Details

• Title: Good Luck (Hardcover)
• Publisher: John Wiley & Sons Inc, New York
• Publication Date: 2004
• Language: English
• ISBN 10: 0787976075
• ISBN 13: 9780787976071
• Binding: Hardcover
• Edition: 1st Edition
• Condition: new

About this title

Synopsis

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way―it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes―two leading marketing consultants―this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

About the Author

Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer.

Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain’s most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.