At the Helm : Business Lessons for Navigating Rough Waters

"I hate to lose. And what I really hate about it is that it takes exactly the same effort to lose as it does to win. So, if you're going to make that effort, why not make the effort to win?"
--Tom Whidden, three-time America's Cup winner, president of North Marine Group

America's Cup winner Peter Isler shows how the skills and strategies used in professional sailing apply equally well to competition, teamwork, and success in the world of business.

Some of the most prominent and successful CEOs and executives in America are sailors--and with good reason. In both business and sailing, only the best-led, best-trained, most highly motivated teams win. In At the Helm, two-time America's Cup winner Peter Isler translates the secrets of success in the fast-paced world of grand-prix sailboat racing into a series of specific lessons that managers and businesspeople can apply to their day-to-day jobs. In the world of business and sailing, building a successful "team" takes years of planning, training, practice, and cooperation, with an absolute commitment to winning.

Liberally sprinkled with entertaining, insightful, and cautionary stories from the worlds of sailing and business, At the Helm shows why it is essential to be able to change course quickly; how to "stack the deck" in your favor; how to plan for the unexpected. In addition, Peter includes a section on assessing your strengths and weaknesses, and offers suggestions on how to become a better "sailor."

The first book to apply the strategies required for putting together a world-class sailing crew to the world of business, At the Helm is the perfect mix of business and pleasure.



Liberally sprinkled with entertaining, insightful, and cautionary stories from the world of sailing and business, AT THE HELM shows why it is essential to be able to change course quickly, how to "stack the deck" in your favor, and how to plan for the unexpected. In addition, Isler includes a section on assessing strengths and weaknesses, and offers suggestions on how to become a better "sailor."
The first book to apply the strategies required in putting together a world-class sailing crew to the world of business, AT THE HELM is the perfect mix of business and pleasure. -->

Peter Isler was the top skipper on the professional racing circuit from 1986 to 1993, and the winner of two America's Cups. A featured America's Cup analyst in 1992 and 1995 on ESPN, he is currently an editor at large for Sailing World magazine. He regularly speaks on the strategies and lessons of sailing before business audiences.

Peter Economy is a highly successful business writer whose books Consulting for Dummies and Managing for Dummies have sold 200,000 copies.