In this provocative book, visionary leadership expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational communications. A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people-marketers, business leaders, and activists-to design messages that systematically overcome cynicism and inspire others to act. This book is a thoughtful call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while also making the world a healthier, more sustainable place. For more info, please visit www.worldviewthinking.com

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John Marshall Roberts is a behavioral scientist and leading expert on the psychology of strategic communications. He is an outspoken advocate for business innovation, and founder of Worldview Thinking, a strategic consultancy with a single focus: to help forward-thinking organizations drive positive change using the science of worldviews.

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