This book uses information from annual surveys of companies in Europe during the formation of a single European market and addresses issues affecting small business such as marketing, entrepreneurship, export strategies. Editor(s): Donkels, Rik; Haahti, Antti; Hall, Graham. Series: Routledge Advances in Management and Business Studies. Num Pages: 208 pages, Illustrations. BIC Classification: 1D; KCLT; KJK; KJVG; KJVS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 138 x 20. Weight in Grams: 408. . 1998. 1st Edition. hardcover. . . . .

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Bibliographic Details

Title: The Internationalization of Small to Medium Enterprises: The Interstratos Project (Routledge Advances in Management and Business Studies)
Publisher: Routledge
Publication Date: 1998
Language: English
ISBN 10: 0415133335
ISBN 13: 9780415133333
Binding: Hardcover
Edition: 1st Edition
Condition: New

About this title

Synopsis

The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market.
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.

About the Author

Donckels, Rik; Haahti, Antti; Hall, Graham

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