The Language of Design (Paperback)

Andy An-Si Dong

ISBN 10: 1849968160 / ISBN 13: 9781849968164

Published by Springer London Ltd, England, 2010

Paperback. The Language of Design articulates the theory that there is a language of design. Drawing upon insights from computational language processing, the language of design is modeled computationally through latent semantic analysis (LSA), lexical chain analysis (LCA), and sentiment analysis (SA). The statistical co-occurrence of semantics (LSA), semantic relations (LCA), and semantic modifiers (SA) in design text is used to illustrate how the reality producing effect of language is itself an enactment of design, allowing a new understanding of the connections between creative behaviors. The computation of the language of design makes it possible to make direct measurements of creative behaviors which are distributed across social spaces and mediated through language. The book demonstrates how machine understanding of design texts based on computation over the language of design yields practical applications for design management. The Language of Design articulates the theory that there is a language of design. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781849968164

Synopsis:

“The Language of Design” articulates the theory that there is a language of design. Drawing upon insights from computational language processing, the language of design is modeled computationally through latent semantic analysis (LSA), lexical chain analysis (LCA), and sentiment analysis (SA). The statistical co-occurrence of semantics (LSA), semantic relations (LCA), and semantic modifiers (SA) in design text is used to illustrate how the reality producing effect of language is itself an enactment of design, allowing a new understanding of the connections between creative behaviors. The computation of the language of design makes it possible to make direct measurements of creative behaviors which are distributed across social spaces and mediated through language. The book demonstrates how machine understanding of design texts based on computation over the language of design yields practical applications for design management.

About the Author: Andy Dong is a senior lecturer in design computing and cognition at the University of Sydney, Australia. He conducts research into the connections between language and design.

Bibliographic Details

Title: The Language of Design (Paperback)
Publisher: Springer London Ltd, England
Publication Date: 2010
Binding: Paperback
Condition: new
Edition: 1st Edition