The Loyalty Effect - The Hidden Force Behind Growth, Profits and Lasting Value

Gold title on black cloth boards. Many corporations now lose and have to replace half their customers in five years, half their employees in four years and half their investors in les than one year. This book shows why companies that ignore these facts face a dismal future. The author demonstrates the power of loyalty based management as an alternative to to the economics of perpetual churn. He lays out the principles that connect value creation, loyalty, growth and profits showing how large companies such as Toyota/Lexus, John Deere, MBNA and Leo Burnett Advertising Agency have used these to build unassailable franchises of loyal customers, employers and owners. The book shows how to Grow the Business, Improve Productivity, Measure Value, Create Intellectual Capital. Build Strategic Advantage and Maximise Shareholder Value. 23 Size: 8vo - over 7¾" - 9¾" tall.