Marketing and Entrepreneurship in SME's : An Innovative Approach. This item is unavailable.
Language: English
Published by Pearson Education, Limited, 1995
- First Edition
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Unavailable
Softcover
Condition: Used - Good
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Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP32523144
- Title
- Marketing and Entrepreneurship in SME's : An Innovative Approach
- Author
- Carson, David, Cromie, Stanley, Mcgowan, Pauric, Hill, Jimmy
- Publisher
- Pearson Education, Limited
- Publication year
- 1995
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0131509705
- ISBN 13
- 9780131509702
- Edition
- 1st Edition.
- Item weight
- 1.171 pounds
- Dimensions
- N/A
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
"Synopsis" may belong to another edition of this title.
From the Back Cover
This book brings together the disciplines of marketing and enrepreneurship and treats them as one. It examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. It covers: the nature of marketing in SMEs and how it happens; the development and use of entrepreneural marketing networks to reach better decisions; management and marketing competencies, how they relate and how to develop them, and more. MARKETING: It is for MA, MSc and MBA students on marketing and management courses and practicing entrepreneurs with a desire to examine and understand their decision-making processes.
"About the title" may belong to another edition of this title.