Marketing and Entrepreneurship in SME's : An Innovative Approach
Carson, David, Cromie, Stanley, Mcgowan, Pauric, Hill, Jimmy
ISBN 10: 0131509705 ISBN 13: 9780131509702
Published by Pearson Education, Limited, 1995
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
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About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP69035927
Synopsis:
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
From the Back Cover: This book brings together the disciplines of marketing and enrepreneurship and treats them as one. It examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. It covers: the nature of marketing in SMEs and how it happens; the development and use of entrepreneural marketing networks to reach better decisions; management and marketing competencies, how they relate and how to develop them, and more. MARKETING: It is for MA, MSc and MBA students on marketing and management courses and practicing entrepreneurs with a desire to examine and understand their decision-making processes.
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Bibliographic Details
Title: Marketing and Entrepreneurship in SME's : An...
Publisher: Pearson Education, Limited
Publication Date: 1995
Binding: Soft cover
Condition: Very Good
Edition: 1st Edition.