Marketing and Entrepreneurship in SME's : An Innovative Approach
Language: English
Published by Pearson Education, Limited, 1995
- First Edition
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
US$ 6.30
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # GRP69035927
- Title
- Marketing and Entrepreneurship in SME's : An Innovative Approach
- Author
- Carson, David, Cromie, Stanley, Mcgowan, Pauric, Hill, Jimmy
- Publisher
- Pearson Education, Limited
- Publication year
- 1995
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0131509705
- ISBN 13
- 9780131509702
- Edition
- 1st Edition.
- Item weight
- 1.171 pounds
- Dimensions
- N/A
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
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Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | US$ 6.76 | US$ 6.76 |
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Better World Books LTD.
THIRD FLOOR, ONE LONDON SQUARE, CROSS LANES
GUILDFORD, United Kingdom GU1 1UN
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