New Ideas From Dead CEOs- Lasting Lessons from the Corner Office-

Buchholz, Todd G.

ISBN 10: 0061197629 / ISBN 13: 9780061197628

Published by Harper Collins, New York, New York, 2007

About this Item

Signed by the author on a page between the title and half title page listing his other works; not personalized to anyone. Dust jacket in archival quality cover. The volume gives readers an intimate look at the professional & personal lives of great CEO's, such as Thomas Watson, Sam Walton, Mary Kay Ash, Walt Disney and David Sarnoff. 300 pages. A very nice copy.

Seller Inventory # 000952

Bibliographic Details

• Title: New Ideas From Dead CEOs- Lasting Lessons from the Corner Office-
• Publisher: Harper Collins, New York, New York
• Publication Date: 2007
• Language: English
• ISBN 10: 0061197629
• ISBN 13: 9780061197628
• Binding: Hardcover
• Edition: 1st Edition
• Condition: As New
• Dust Jacket Condition: As New
• Signed: Signed By the Author

About this title

Synopsis

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.

New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.

The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

About the Author

Todd G. Buchholz is a former White House director of economic policy, managing director of the legendary Tiger hedge fund, and winner of Harvard’s annual teaching prize in economics. He is the author of New Ideas from Dead Economists and New Ideas from Dead CEOs, and has written for the New York Times, the Wall Street Journal, Time, and Forbes. He regularly appears on PBS, NPR, Fox, and CNBC, and is a co-producer of the Broadway hit Jersey Boys. Buchholz has served as a fellow at Cambridge University and is the inventor of the Math Arrow Matrix. He lives in Southern California.