Older, Richer, Fitter | Identifying the Customer Needs of Britain's Ageing Population

Metz, David; Underwood, Michael

ISBN 10: 086242383X ISBN 13: 9780862423834

Published by Age Concern, London, 2005

Language: English

Condition: Used - Very good Soft cover

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About this Item

- 245 mm. Large octavo trade paperback. Illustrated. Pp. vii, 192. Mild rubbing to cover. Overall, VGC.

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Bibliographic Details

Title

Older, Richer, Fitter | Identifying the Customer Needs of Britain's Ageing Population

Publisher

Age Concern, London

Publication Date

2005

Language

English

ISBN 10

086242383X

ISBN 13

9780862423834

Binding

Soft cover

Edition

First Edition

Condition

Very Good

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About this title

Synopsis

Endorsed by Sir John Harvey-Jones and Howard Davies. Businesses need to address the implications of the fundamental changes: the population is ageing; the future will be older; youth markets are static or shrinking; older people are becoming richer and fitter; age discrimination is on its way out.

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