Postmodern Consumer Research: The Study of Consumption as Text: 1 (Association for Consumer Research)

HIRSCHMAN, Elizabeth C.; HOLBROOK, Morris B.

ISBN 10: 0803947437 / ISBN 13: 9780803947436

Published by SAGE Publications, Inc, Newbury Park, USA, 1992

About this Item

First Edition, vii + 146pp, softcover, very good condition, SAGE Publications, Inc, Newbury Park, USA, 1997. * examine philosophies and methods of consumer research along an objectivist-subjectivist continuum.

Seller Inventory # KP/2414

Bibliographic Details

• Title: Postmodern Consumer Research: The Study of Consumption as Text: 1 (Association for Consumer Research)
• Publisher: SAGE Publications, Inc, Newbury Park, USA
• Publication Date: 1992
• Language: French
• ISBN 10: 0803947437
• ISBN 13: 9780803947436
• Binding: Soft cover
• Edition: 1st Edition
• Condition: Very Good
• Seller catalogs:
  • KP

About this title

Synopsis

Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas of management, qualitative research, organizational studies, and research methods.