The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (Paperback)

Jack Trout

ISBN 10: 0071373322 / ISBN 13: 9780071373326

Published by McGraw-Hill Education - Europe, 2001

About this Item

Paperback. According to a recent article in the Harvard Business Review, "Management is .generously paid, enormously influential and significantly devoid of common sense." Jack Trout agrees: what really ails business today is an obsession with management fads that frequently offer complicated, useless solutions that impede the development of business. In this text, Trout offers an antidote to the proliferation of jargon and provides a clear vision of leadership that cuts through management's current information overload. Through case studies and interviews with successful executives, Jack shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. Offering realistic steps and hundreds of tips for regaining control of the day-to-day business picture, Trout shows managers how to run their companies like the most successful entrepreneurs looking for simple and innovative solutions that allow a company to thrive and focus on the business at hand, without getting caught up in nonsensical management philosophies that waste valuable time and energy and detract from the real goals of the company. The Power of Simplicity shows managers how to run their companies like successful entrepreneurs. It looks for solutions that allow a company to thrive and focus on the business at hand, without getting caught up in management philosophies that waste time and energy and detract from the real goals of the company. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9780071373326

Bibliographic Details

• Title: The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (Paperback)
• Publisher: McGraw-Hill Education - Europe
• Publication Date: 2001
• Language: English
• ISBN 10: 0071373322
• ISBN 13: 9780071373326
• Binding: Paperback
• Edition: 1st Edition
• Condition: new

About this title

Synopsis

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.According to Trout, the things that propose to streamline companies, like the ubiquitous “mission statements,” often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl’s department stores among others as successful companies that have rejected showy trappings in favor of simplification.

About the Author

Jack Trout, one of the most famous names in the world of marketing strategy, is president of Trout & Partners. He is a popular speaker and the coauthor of such best-selling business classics as Positioning, The New Positioning, and Marketing Warfare. Trout's firm consults to such clients as AT&T, IBM, Merck, Southwest Airlines, and Warner-Lambert. He is based in Greenwich, Connecticut.

Steve Rivkin is coauthor of The New Positioning and head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.