This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

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Bibliographic Details

Title: Predicting and Changing Behavior
Publisher: Taylor and Francis Ltd, GB
Publication Date: 2015
Language: English
ISBN 10: 1138995215
ISBN 13: 9781138995215
Binding: Paperback
Edition: 1st.
Condition: New
Dimensions: 15.19 centimeters width by 3.1 centimeters height by 22.91 centimeters depth
Weight: 725 grams

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Martin Fishbein

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