Price Management
Language: English
Published by Juta Academic, 2013
- First Edition
- Softcover
- Used
Seller: Chapter 1, Johannesburg, GAU, South AfricaChapter 1
AbeBooks seller since March 29, 2004
Condition: Used - Very good
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shelf wear on the wraps. some usage markings. all pages remain intact and presentable. [SK]. Our orders are shipped using tracked courier delivery services.
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- Title
- Price Management
- Author
- Machado, Ricardo
- Publisher
- Juta Academic
- Publication year
- 2013
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0702197890
- ISBN 13
- 9780702197895
- Edition
- First Edition.
- Dimensions
- 0x0x0
As the general public has become more aware of pricing and the pricing actions of organizations in recent years, the focus on pricing as a marketing decision area has intensified, and Price Management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order to achieve their marketing and organizational goals.
"Synopsis" may belong to another edition of this title.
About the Author
Ricardo Machado is a senior lecturer at the University of South Africa (UNISA) who has contributed to various academic books on marketing and related business texts.
"About the title" may belong to another edition of this title.
Chapter 1
Johannesburg, GAU, South Africa
AbeBooks seller since March 29, 2004
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