The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management. This item is unavailable.
Language: English
Published by McGraw-Hill Education, 2003
- First Edition
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Condition: Used - Good
US$ 6.25
Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
- Author
- Gorchels, Linda
- Publisher
- McGraw-Hill Education
- Publication year
- 2003
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0071410597
- ISBN 13
- 9780071410595
- Edition
- 1st Edition.
- Item weight
- 0.9 pounds
- Dimensions
- N/A
- Series
- Book 28 of 81: MARKETING/SALES/ADV & PROMO
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
"Synopsis" may belong to another edition of this title.
About the Author
Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.
"About the title" may belong to another edition of this title.