Public Relations: The Complete Guide

Marconi, Joe

27 ratings by Goodreads

Language: English

Published by Thomson Learning, 2004

0324203047 / 9780324203042

  • First Edition
  • Hardcover
  • Used
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Seller: Yesterday's Muse, ABAA, ILAB, IOBA, Webster, NY, U.S.A.Yesterday's Muse, ABAA, ILAB, IOBA

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First edition. An exceptional copy. Binding tight and square, pages clean, bright, and unmarked. 2004 Hard Cover. 386 pp. With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with A"one voiceA" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall A- and potential buyers are less moved by what they view as A"sales messagesA" - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

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Title
Public Relations: The Complete Guide
Author
Marconi, Joe
Publisher
Thomson Learning
Publication year
2004
Condition
Near Fine
Dust jacket
Near Fine
Binding
Hard Cover
Language
English
ISBN 10
0324203047
ISBN 13
9780324203042
Edition
First Edition.
Item weight
28 ounces
Dimensions
6x1x9

Yesterday's Muse, ABAA, ILAB, IOBA

Webster, NY, U.S.A.

5-star seller

AbeBooks seller since July 2, 2003

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We buy, sell and trade used, rare, collectible, and unusual books and paper. We operate a storefront in our home town of Webster, NY which is open six days a week -- see our website for store hours.

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