The Public Relations Handbook

Theaker, Alison

ISBN 10: 0415213347 / ISBN 13: 9780415213349

Published by Routledge, 2001

About this Item

Part of the Media Practice series, University of London - 289 pages - unmarked and undamaged.

Seller Inventory # 16797/634

Bibliographic Details

• Title: The Public Relations Handbook
• Publisher: Routledge
• Publication Date: 2001
• Language: English
• ISBN 10: 0415213347
• ISBN 13: 9780415213349
• Binding: Soft cover
• Edition: First Edition
• Condition: As New
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • ADVERTISING, MEDIA, MARKETING, PUBLIC RELATIONS

About this title

Synopsis

By tracing the history and development of public relations and using examples of strategies and campaigns as well as interviews, this book provides a comprehensive and detailed study of the theories and practices of public relations.

About the Author

Alison Theaker is Head of Education and Training at the Institute of Public Relations and was formerly principal lecturer and course leader in Public Relations at Leeds Business School. In 2002-2003 she taught at Emerson College, in Boston, MA. She is the co-author of Effective Media Relations