Qualitative Research Methods for Media Studies : An Introduction

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Bonnie S. Brennen is the Nieman Professor of Journalism in the Diederich College of Communication at Marquette University. Her research focuses on the intersection between labor and journalism history as well as on relationships between media, culture, and society. She is author of For the Record: An Oral History of Rochester, New York Newsworkers and co-editor, with Hanno Hardt, of three books: The American Journalism History Reader; Picturing the Past: Media, History, and Photography; and Newsworkers: Towards a History of the Rank and File, also published by Routledge.