Title: Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors
Publisher: HarperCollins
Publication Date: 1990
Language: English
ISBN 10: 0060973420
ISBN 13: 9780060973421
Binding: Paperback
Edition: 1st Edition
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

Drawing on the experoence of hundreds of past and present GM insiders, filled with inttrigue and humor, dramatic moments, and vivid personalities, top industry analyst Maryann Keller brings her hardhitting insight to the once-unparalleled leader of an industry--General Motors.

From Library Journal

Automotive analyst Keller's detached prose makes this chronicle of General Motors' management process read like a business school case study. As well as illustrating the already well-known arrogance of GM management, Keller also provides balanced, fascinating accounts of GM's watershed decisions, such as the partnership with Japanese makers, the acquisition of Ross Perot's EDS Corporation, and its involvement with the Saturn project. The future of GM, according to Keller, is not at all clear, and her analysis of the options is intriguing. More objective than Call Me Roger ( LJ 4/1/88), Albert Lee's vituperative analysis of GM CEO Roger Smith, this corporate history should be purchased.
- Joseph Barth, U.S. Military Acad . Lib., West Point, N.Y.
Copyright 1989 Reed Business Information, Inc.

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