S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

Kern, Russell

ISBN 10: 0658006223 / ISBN 13: 9780658006227

Published by McGraw-Hill Companies, The, 2001

About this Item

Used book that is in excellent condition. May show signs of wear or have minor defects.

Seller Inventory # 3365068-75

Bibliographic Details

• Title: S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
• Publisher: McGraw-Hill Companies, The
• Publication Date: 2001
• Language: English
• ISBN 10: 0658006223
• ISBN 13: 9780658006227
• Binding: Hardcover
• Edition: 1st Edition.
• Condition: Very Good

About this title

Synopsis

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

About the Author

Russell M. Kern is president of Kern Direct Marketing, an agency specializing in integrated sales lead generation.