Sense and Respond : Capturing Value in the Networked Era

Nolan, Richard L.

ISBN 10: 0875848354 / ISBN 13: 9780875848358

Published by Harvard Business Review Press, 1998

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Seller Inventory # GRP29921553

Bibliographic Details

• Title: Sense and Respond : Capturing Value in the Networked Era
• Publisher: Harvard Business Review Press
• Publication Date: 1998
• Language: English
• ISBN 10: 0875848354
• ISBN 13: 9780875848358
• Binding: Hardcover
• Edition: 1st Edition.
• Condition: Good
• Weight: 1.504 pounds

About this title

Synopsis

From virtual shopping to virtual organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs, and use digital capabilities to swiftly and effectively respond. Sense and Respond: Capturing Value in the Network Era, a series of essays from leading technology experts, explores how firms must develop "sense and respond" strategies to exploit the opportunities of this networked age. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like, and address what companies must do-today-to capitalize on the emerging opportunities. "Sense & Respond offers useful, interesting advice for companies of all shapes and sizes and can be a source of particular inspiration for those planning major changes. For businesses that are planning ahead, Sense & Respond is an educational look into the future, and it's a warning to those that are behind the curve."--CIO

About the Author

Stephen P. Bradley is the William Ziegler Professor of Business Administration and the chairman of the Competition and Strategy Area at the Harvard Business School.