Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers : 12 Essential Principles for Winning the War for Customers
Michaelson, Gerald A., Michaelson, Steven W.
Language: English
Published by McGraw-Hill Education, 2003
- First Edition
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Very good
US$ 7.15
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 13805719-6
- Title
- Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers : 12 Essential Principles for Winning the War for Customers
- Author
- Michaelson, Gerald A., Michaelson, Steven W.
- Publisher
- McGraw-Hill Education
- Publication year
- 2003
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0071427317
- ISBN 13
- 9780071427319
- Edition
- 1st Edition.
- Item weight
- 0.774 pounds
- Dimensions
- N/A
Battle-tested strategies for marketing your product or service to victory!
Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:
- Organization of Intelligence: Know your market as well as you know yourself
- Economy of Force: Assess accurately where you employ your resources
- Simplicity: Even the simplest plans are difficult to execute
Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.
"Synopsis" may belong to another edition of this title.
About the Author
Steven A. Michaelson has an extensive business backgroung, including positions with Procter & Gamble and Sara Lee.
Gerald A. Michaelson, former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.
"About the title" may belong to another edition of this title.
Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 13.00 |
Payment methods
Store description
Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
Seller's business information
Better World Books Marketplace, Inc.
55742 Currant Road
Mishawaka, IN U.S.A. 46545
Terms of sale
Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.
If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostly in used books, any extra components, such as CDs, DVDs, figurines, or access codes are not included.
Shipping terms
Please allow 1-2 business days for order fulfillment.