The Ten Minute Marketer's Secret Formula
Language: English
Published by Entrepreneur Media Inc/Entrepreneur Press, 2004
- First Edition
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 11.29
Quantity: 1 available
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Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 1648902-6
- Title
- The Ten Minute Marketer's Secret Formula
- Author
- Feltenstein, Tom
- Publisher
- Entrepreneur Media Inc/Entrepreneur Press
- Publication year
- 2004
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1932531084
- ISBN 13
- 9781932531084
- Edition
- 1st Edition.
- Item weight
- 1.321 pounds
- Dimensions
- N/A
A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation
Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook.
Echoing his mentor, McDonald's late founder Ray Kroc, that "it's all local," Feltenstein makes a powerful argument for focusing on one's own backyard.
He describes how to win against bigger companies, bigger ad budgets, and bigger campaigns, explaining in detail:
- Why mass-media marketing is a dead end
- Why the best marketing strategy is the oldest--building local customer loyalty
- Why everything you need to grow their business they already have
"Synopsis" may belong to another edition of this title.
About the Author
Tom Feltenstein has counseled some of the world's best-known retailers, e-stores, hotels, and restaurants, including Hyatt Hotels & Resorts, Subway, Ben & Jerry's, Disney Development Company, and Westin Hotels.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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