The Visual Design Primer

Wheeler, Susan G., Wheeler, Gary S.

ISBN 10: 0130280704 / ISBN 13: 9780130280701

Published by Pearson Education, Limited, 2001

About this Item

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 9328428-6

Bibliographic Details

• Title: The Visual Design Primer
• Publisher: Pearson Education, Limited
• Publication Date: 2001
• Language: English
• ISBN 10: 0130280704
• ISBN 13: 9780130280701
• Binding: Soft cover
• Edition: 1st.
• Condition: Good
• Weight: 0.379 pounds

About this title

Synopsis

For undergraduate courses in Graphic Design Fundamentals and Introduction to Design where students learn the foundations of design before choosing a specific design focus.

Filled with step-by-step design development examples, this easy-to-use, “how-to” introductory design book clearly explains the basic building blocks of design―how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. Exceptionally student-friendly in tone and format, it is fully in tune with the needs and concerns of students contemplating an exciting and rewarding career in design―covering material in a simple and accessible manner, and offering a brief history of the field and preparation for entering the profession. Presenting information in a variety of styles, from summary notes to annotated illustrated examples to extended text paragraphs, it serves as a trigger for each topic by laying out the high-points with a wealth of practical design tips and examples that can be supplemented with instructor-assigned projects, demonstrations, examples, and in-class lab activities.

From the Back Cover

The Visual Design Primer is a user-friendly textbook for beginning graphic communication designers. The book explains, demonstrates, and dissects the world of design. It discusses design history, practical applications, and procedures for entering the field. Information is presented using text, visuals, and step-by-step examples, which include rough thumbnails, revised layouts and completed designs. Using a wide variety of illustrations, The Visual Design Primer demonstrates design techniques and processes in a practical, easy-to-follow style.