Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Visual Merchandising: Principles and Practice
Publisher: MPC Educational Publishers
Publication Date: 1978
Language: English
ISBN 10: 0873502558
ISBN 13: 9780873502559
Binding: Hardcover
Edition: 1st.
Condition: Very Good
Weight: 0.807 pounds

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Synopsis

"Visual Merchandising: Principles and Practice" is a first-hand study of the visual approach to selling, with emphasis on the how and why of display. As a basis for fully understanding contemporary visual-merchandising philosophy, a brief history and an organizational structure are included. The current methods of visual merchandising as well as the display layout of a store are also discussed. Visual merchandising is a dominant factor in the selling process, and its future is bright due to the fact that merchandise does not sell itself. It is the job of the visual merchandiser to present the merchandise to the customer in the best possible manner so as to stimulate and increase sales as well as to create a desirable image for the store. [From the Introduction]

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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Better World Books Marketplace, Inc.
55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

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