Visual Merchandising: Principles and Practice. This item is unavailable.
Language: English
Published by MPC Educational Publishers, 1978
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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AbeBooks seller since August 3, 2006
Unavailable
Hardcover
Condition: Used - Good
US$ 10.67
Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 10503915-6
- Title
- Visual Merchandising: Principles and Practice
- Author
- Carty, Richard
- Publisher
- MPC Educational Publishers
- Publication year
- 1978
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0873502558
- ISBN 13
- 9780873502559
- Edition
- 1st.
- Item weight
- 0.807 pounds
- Dimensions
- N/A
"Visual Merchandising: Principles and Practice" is a first-hand study of the visual approach to selling, with emphasis on the how and why of display. As a basis for fully understanding contemporary visual-merchandising philosophy, a brief history and an organizational structure are included. The current methods of visual merchandising as well as the display layout of a store are also discussed. Visual merchandising is a dominant factor in the selling process, and its future is bright due to the fact that merchandise does not sell itself. It is the job of the visual merchandiser to present the merchandise to the customer in the best possible manner so as to stimulate and increase sales as well as to create a desirable image for the store. [From the Introduction]
"Synopsis" may belong to another edition of this title.