How to Win Any Negotiation

Today's super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools drawn from a unique blend of sources: -- Recent advances in psychology, linguistics, trial advocacy, sales, and management communications--the cutting edge of the art of performance.-- Tips, tricks, and techniques from 200 of the world's masters--the legendary street and bazaar merchants of Bombay, Istanbul, Cairo, and Shanghai.-- Mayer's own "been there, done that" years as a lawyer representing thousands of clients (from foreign government agencies and mega-corporations to some of the world's best-known actors, authors, and athletes), negotiating deals on everything from amphitheaters to Zero aircraft.

You'll learn what works--and what doesn't--when you're up against a stone wall…or your ideas are being rejected…or you're confronted with hostility and anger. Included is the highly acclaimed Deal Maker's Playbook, a collection of step-by-step "how-to's" and "what-to's" for 38 common negotiating situations such as:-- Buying a car-- Leasing an apartment-- Dealing with the IRS-- Interviewing for a Job-- Buying a franchise-- Getting out of debt

It's all here--the fancy footwork and magic moves for outgunning, outmaneuvering, and out-negotiating the other person. And the techniques for developing life skills that will dramatically enhance your chances of professional success and personal satisfaction.

Robert Mayer conducts negotiation, mediation, and persuasion seminars and workshops both here and abroad, most recently in Dubai. He has appeared in more than 150 radio and television shows, including Weekend Today In New York. Mayer received both his business and law degrees from UC-Berkeley. He and his firm represent clients both big and small, negotiating deals on everything from amphitheater developments to the sale of Zero vintage aircraft. He lives in Los Angeles, California.