Write on Target: The Direct Marketer's Copywriting Handbook

McGraw-Hill

ISBN 10: 0844259144 / ISBN 13: 9780844259147

Published by Glencoe/McGraw-Hill, 1997

About this Item

F2.

Seller Inventory # ABE-1754579659249

Bibliographic Details

• Title: Write on Target: The Direct Marketer's Copywriting Handbook
• Publisher: Glencoe/McGraw-Hill
• Publication Date: 1997
• Language: English
• ISBN 10: 0844259144
• ISBN 13: 9780844259147
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Good
• Dimensions: 2.54W x 19.304H x 24.13D centimeters 2.54 centimeters width by 19.304 centimeters height by 24.13 centimeters depth
• Weight: 907 grams
• Seller catalogs:
  • Publishing
  • Writing
  • Copy Writing

About this title

Synopsis

The direct marketer's copywriting handbook gives you inside secrets to mastering the two most powerful tools of direct marketing. Loaded with examples from some of the most successful direct marketing programs working today. DLC: Sales letters - Handbooks, manuals, etc...

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide