Writing CopyFor Dummies (Paperback)

Jonathan Kranz

ISBN 10: 0764569694 / ISBN 13: 9780764569692

Published by John Wiley & Sons Inc, Foster City, 2004

About this Item

Paperback. Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780764569692

Bibliographic Details

• Title: Writing CopyFor Dummies (Paperback)
• Publisher: John Wiley & Sons Inc, Foster City
• Publication Date: 2004
• Language: English
• ISBN 10: 0764569694
• ISBN 13: 9780764569692
• Binding: Paperback
• Edition: 1st Edition
• Condition: new

About this title

Synopsis

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

About the Author

Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.