Title: Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Publisher: Routledge
Publication Date: 1999
Language: English
ISBN 10: 0415198356
ISBN 13: 9780415198356
Binding: Soft cover
Edition: 1st Edition
Condition: Very Good

About this title

Synopsis

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.

About the Author

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.

"About this title" may belong to another edition of this title.

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