Synopsis
From Library Journal The Edwardses (with Douglas) have done it again! Following the success of their classic Working from the Home ( LJ 3/15/85), the noted home office experts here address the issue of how small businesses can attract customers. While other current titles on small and home-based businesses include chapters on marketing, advertising, public relations, direct mail, and sales promotion for the small and/or home-based business entrepreneur, none do it so well or so comprehensively as these authors. They offer tips on networking, media kits, news releases, radio and TV advertising, and other topics. This well-researched and well-written guide is essential for any library that needs small and/or home-based business books. (Index and illustrations were not seen.) Fortune Book Club main selection; Rodale Book Club selection; Better Homes and Gardens Book Club selection. - Loraine F. Sweetland, Rebok Memorial Lib., Silver Spring, Md. Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
"synopsis" may belong to another edition of this title.
Reviews
The Edwardses (with Douglas) have done it again! Following the success of their classic Working from the Home ( LJ 3/15/85), the noted home office experts here address the issue of how small businesses can attract customers. While other current titles on small and home-based businesses include chapters on marketing, advertising, public relations, direct mail, and sales promotion for the small and/or home-based business entrepreneur, none do it so well or so comprehensively as these authors. They offer tips on networking, media kits, news releases, radio and TV advertising, and other topics. This well-researched and well-written guide is essential for any library that needs small and/or home-based business books. (Index and illustrations were not seen.) Fortune Book Club main selection; Rodale Book Club selection; Better Homes and Gardens Book Club selection.
- Loraine F. Sweetland, Rebok Memorial Lib., Silver Spring, Md.
Copyright 1991 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
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Getting Business to Come to You : Everything You Need to Do Your Own Advertising, Public Relations, Direct Mail and Sales Promotions and Attract All the Business You Can Handle
Published by
Penguin Publishing Group, 1991
ISBN 10: 0874776295
ISBN 13: 9780874776294
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Softcover. Condition: As New. No Jacket. Describes practical and inexpensive marketing techniques. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123489954