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Revenue Management with Flexible Products: Models and Methods for the Broadcasting Industry (Lecture Notes in Economics and Mathematical Systems, 596) - Softcover

 
9783540723158: Revenue Management with Flexible Products: Models and Methods for the Broadcasting Industry (Lecture Notes in Economics and Mathematical Systems, 596)
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This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.

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"The book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. The general style of presentation is consistent with the applied orientation of the field of RM. ... Researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular, will find this book interesting and stimulating." (P. R. Parthasarathy, Zentralblatt MATH, Vol. 1130 (8), 2008)

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  • PublisherSpringer
  • Publication date2007
  • ISBN 10 3540723153
  • ISBN 13 9783540723158
  • BindingPaperback
  • Number of pages320

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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algori. Seller Inventory # 4899411

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Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. 'Flexibility' means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze RM problems with flexible products and RM in broadcasting companies. The implications of flexibility are explicitly taken into account in the models and methods presented. As an aside, the book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. This book will be of great value for researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular. Seller Inventory # 9783540723158

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