Large 8vo. pp xvii, 290. Original publisher's green cloth, lettered silver on spine. Signed by Robert Worcester, Roger Mortimore, and Mark Gill on the title page. ISBN: 1908041277 Fine in fine dust jacket. Seller Inventory # C39049

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Bibliographic Details

Title: EXPLAINING CAMERON'S COMEBACK. (SIGNED)

Publisher: Indiebooks, London

Publication Date: 2015

Binding: Hardcover

Dust Jacket Condition: Dust Jacket Included

Signed: Signed by Author(s)

Edition: 1st Edition

About this title

Synopsis:

Explaining Cameron s Comeback analyses hundreds of surveys and focus groups run by Ipsos MORI to make sense of the 2015 election campaign from the voter s perspective - what they really thought of Cameron and Miliband, what made the 2015 campaign was so unusual, why it made sense to go negative in the campaigning despite voters claimed dislike of it, and why the pundits read the polls wrong. They also use trend data going back six decades to help show what the 2015 election result means for the next five years of British politics, from how voters might vote in the European Referendum, to the Labour Party s chance under Corbyn to the implications for the 2020 election.

About the Author:

SIR ROBERT WORCESTER is the founder of MORI. ROGER MORTIMORE is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King's College, London. PAUL BAINES is Professor of Political Marketing at Cranfield University. MARK GILL co-founded the strategic research firm Woodnewton and advises governments around the world on public opinion research.

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EXPLAINING CAMERON'S COMEBACK. (SIGNED)

WORCESTER, Robert, Roger Mortimore, Paul Baines, Mark Gill.

Used - Hardcover

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