Symbols of America

MORGAN, Hal and BROWN, Andreas

ISBN 10: 0670806676 / ISBN 13: 9780670806676

Published by Viking/Steam Press, New York, 1986

About this Item

'A lavish celebration of America's best-loved trademarks and the products they symbolize - their history, folklore and enduring mystique'. Signed by the author on the title page. 238pp, profusely illustrated. Bright, clean copy with a sound binding. No wear to cloth but minor bump to lower corner of front panel. Previous owner's address label to ffep. Dustjacket is bright and clean with just a little, minor rolling at edges. We ship Worldwide, use both Canada Post and the United States Postal Service, and offer postal charges based on our actual costs, without overcharging. This item weighs 1.2kg. Canadian domestic postal rates rise with weight, size and distance; Rates to the USA calculated by weight alone. World rates based on specific destination and weight. Size: Horizontal Quarto. Seller Inventory # 18586

Bibliographic Details

Title: Symbols of America

Publisher: Viking/Steam Press, New York

Publication Date: 1986

Binding: Cloth

Condition: Near Fine

Dust Jacket Condition: Very Good

Signed: Signed by Author(s)

Edition: First Edition.

Book Type: Book

About this title

Synopsis:

Identifies and briefly describes trademarks associated with products, banks, publishers, TV networks, film studios, trade unions, clubs, and professional sports teams

From Library Journal:

Continuing the work begun by Stanley Sacharow in Symbols of Trade (Art Direction Book Company, 1982), Morgan presents a richly illustated history of trademarks as symbols of American business since the mid-19th century. The "emphasis of the book is on symbols rather than words," and the author draws heavily upon the artwork of trademarks registered at the Patent and Trademark Commission in Washington, D.C., as well as on company histories and photographs. Morgan's work focuses both on the history of individual businesses and on the evolution of trademark design. It is divided into two parts, "Visions of America" and "Symbols of Commerce," and covers a potpourri of topics, including patriotic symbols, snack food, medicine, and trade unions. A fascinating work, recommended for students of American advertising and of popular culture, for academic and larger public libraries. Louis Vyhnanek, Washington State Univ. Lib., Pullman
Copyright 1986 Reed Business Information, Inc.