How Did You Do It, Truett?: A Recipe for Success [Success begins when you really want to -- Timing and sacrifice -- Identifying the product -- Courtesy pays dividends -- Good name -- People first -- Right location]

Cathy, Truett, 1921-2014

ISBN 10: 1929619332 / ISBN 13: 9781929619337

Published by Looking Glass Books, Decatur, Ga., 2007, 2007

About this Item

95 pages ; 23 cm ; ISBN 9781929619337, 1929619332 ; OCLC 154800633 ; SIGNED by Truett on the front endpaper ; red cloth in color photographic dustjacket ; Contents: Success begins when you really want to -- Timing and sacrifice -- Identifying the product -- Courtesy pays dividends -- Good name -- People first -- Right location Final note: how did we do it? -- Eleven do's and don'ts of proven success ; How does the man working behind the counter of a mom-and-pop diner for twenty-one years turn a good idea into a restaurant chain worth $2 billion annual sales? S. Truett Cathy, founder and CEO of Chick-fil-A, shares the answers in How Did You Do It, Truett? The inventor of the chicken sandwich and the founder of Chick-fil-A, Truett Cathy also pioneered quick-service food in shopping malls, and is now one of America's most successful and respected businessmen. His restaurants, which are always closed on Sunday, achieve higher sales per unit than others that remain open seven days a week. Forty years after opening the first Chick-fil-A restaurant, the chain now has more than 1,300 units in thirty-eight states. How Did You Do It, Truett? offers countless nuggets of wisdom. The 86-year-old chief executive officer's keen business sense, his commitment to his principles, and his desire to keep the business simple pours off of every page. His lessons apply not only to business, but family and community life as well. ; Truett Cathy has experienced poverty and plenty. Though the founder of Chick-fil-A, Inc., prefers times of plenty, he hopes never to forget the lessons he learned growing up poor. No overnight success story, Cathy worked with his wife, Jeannette, for 21 years behind the counter of their single mom-and-pop restaurant before he opened the first Chick-fil-A restaurant at the age of 46. ; FINE/FINE.

Seller Inventory # 009360

Bibliographic Details

• Title: How Did You Do It, Truett?: A Recipe for Success [Success begins when you really want to -- Timing and sacrifice -- Identifying the product -- Courtesy pays dividends -- Good name -- People first -- Right location]
• Publisher: Looking Glass Books, Decatur, Ga., 2007
• Publication Date: 2007
• Language: English
• ISBN 10: 1929619332
• ISBN 13: 9781929619337
• Binding: Hardcover
• Edition: 1st Edition.
• Condition: Fine
• Dust Jacket Condition: Fine
• Signed: Signed by Author(s)
• Book Type: Book

About this title

Synopsis

How does the man working behind the counter of a mom-and-pop diner for twenty-one years turn a good idea into a restaurant chain worth $2 billion annual sales? S. Truett Cathy, founder and CEO of Chick-fil-A, shares the answers in How Did You Do It, Truett? The inventor of the chicken sandwich and the founder of Chick-fil-A, Truett Cathy also pioneered quick-service food in shopping malls, and is now one of America's most successful and respected businessmen. His restaurants, which are always closed on Sunday, achieve higher sales per unit than others that remain open seven days a week. Forty years after opening the first Chick-fil-A restaurant, the chain now has more than 1,300 units in thirty-eight states. How Did You Do It, Truett? offers countless nuggets of wisdom. The 86-year-old chief executive officer's keen business sense, his commitment to his principles, and his desire to keep the business simple pours off of every page. His lessons apply not only to business, but family and community life as well.

About the Author

Armed with a keen business sense, a work ethic forged during the Depression, and a personal and business philosophy based on biblical principles, Truett Cathy took a tiny Atlanta diner, originally called the Dwarf Grill, and transformed it into Chick-fil-A, the nation’s largest quick-service chicken restaurant chain with more than $5 billion in sales in 2013 and more than 1,800 locations. His tremendous business success allowed Truett to pursue other passions – most notably his interest in the development of young people.