Title: Don't Just Applaud, Send Money: The Most Successful Strategies for Funding and Marketing the Arts
Publisher: Theatre Communications Group
Publication Date: 1995
Language: English
ISBN 10: 1559361050
ISBN 13: 9781559361057
Binding: Soft cover
Condition: Good
Signed: Signed by Author(s)

About this title

Synopsis

Noted arts management consultant Alvin H. Reiss details over 100 marketing and fundraising strategies of enormous value to all arts organizations; orchestras, opera, dance, and theatre companies; galleries, museums, arts councils, performing arts centers, and even a zoo. Drawing on sources throughout the arts community, he has collected new ideas which are proven successful in actual practice. Each idea is clearly presented in a unique "CPR" format (Challenge, Plan, Result).

About the Author

Alvin H. Reiss was an author, lecturer, teacher, composer, and teacher. His works include Arts Management: A Guide to Finding Funds and Winning Audiences, Cash In!: Funding and Promoting the Arts, CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management, Culture and Company: A Critical Study of An Improbable Alliance, and The Arts Management Handbook. He was the editor and co-publisher of Arts Management Newsletter.

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