Changing the World ist the only Fit Work for a Grown Man. - signed by author

Harrison, Steve

ISBN 10: 0957151500 / ISBN 13: 9780957151505

Published by Adworld Press 1st pr, 2012

About this Item

8° - 187 S. OKtn., illustr., v. Steve H. gewidmet und signiert, sehr gutes Exemplar. This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times. Sprache: Englisch 466 gr.

Seller Inventory # 10060762

Bibliographic Details

• Title: Changing the World ist the only Fit Work for a Grown Man. - signed by author
• Publisher: Adworld Press 1st pr
• Publication Date: 2012
• Language: English
• ISBN 10: 0957151500
• ISBN 13: 9780957151505
• Binding: Soft cover
• Weight: 466 grams
• Signed: Signed by Author(s)
• Seller catalogs:
  • Signiertes

About this title

Synopsis

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.