High Tech Product Launch; SIGNED *
Language: English
Published by Pele Pubns, Mountain View, CA * * * * *, 2005
- Signed
- Softcover
- Used
Seller: L. Michael, North Hollywood, CA, U.S.A.L. Michael
AbeBooks seller since February 28, 2006
Condition: Used - As new
US$ 42.62
Quantity: 1 available
Add to basketItem description from seller
B00K: As New/, $81.23 1929936044 High Tech Product Launch; SIGNED Kitcho, Catherine Pele Pubns Mountain View, CA 2005 2nd Edition Off White to Blue To Brown Patterned Spine With Title In Darker And Lighter Blue Letters, Soft Cover B00K: As New/, 259 Numbered Pages, That Appear To Be UnRead, And Are Clean And Tight To The Spine, Slightest of Edge And Shelf Wear, Gift Inscription, Signed By The Author On The Pre Title Page, In Black Ink. = Description Applies To This B00K, Only. = This Author Signed Book Has A Special Significance, Is Hard To Find, Will Be Packaged And Shipped = Carefully, To Avoid Shipping Damage And Will Make It, An Excellent Addition To Your Own Personal Library Collection, Or As A Gift, For The Discriminating Reader / Collector. = WORLD WIDE SHIPPING, AVAILABLE. =*=* California State Law Now Requires The Following Notice Be Given: *=*=* Seller Did Not See And Was Not Present When This Item Was Signed. No Certificate Of Authenticity Is Included In This Sale/Purchase Price. If You Would Like A Certificate Of Authenticity, You Can Obtain One At Your Own Convenience And Expense, Which Is Not Included In The Purchase Price Of This Item. =*=*.…
Seller Inventory # 003601
- Title
- High Tech Product Launch; SIGNED *
- Author
- Kitcho, Catherine
- Publisher
- Pele Pubns, Mountain View, CA * * * * *
- Publication year
- 2005
- Condition
- As New
- Signed
- Signed by Author(s)
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1929936044
- ISBN 13
- 9781929936045
- Illustrator
- B00K: As New/, 2005
- Edition
- 2nd Edition
The first edition of this book became a classic reference for the basics of product launch, used worldwide by companies and individuals. The Second Edition builds upon the principles of the first edition, with new content, 44 illustrations and updated examples. The content guides the reader through the launch process, from data gathering to analysis to planning to implementation. The techniques presented can be used to launch any type of product or service.
Who's buying it?
Marketing professionals, launch managers, product managers, entrepreneurs, marketing directors, marketing communications and P.R. firms, and small business owners.
What's the content?
A practical, how-to guide for launching any product or service that covers the launch process from beginning to end. The basic principles of launch are included, such as market and competitive analysis; market strategy; external and internal marketing programs; creation of marketing plans; compiling launch plans; and launch management. To expand this basic content, several new topics have been added:
-Using web intelligence techniques to support market analysis -Analyzing competitive environments -Mapping the business model and planning distribution -Using messages in market materials -How to write a press release -Creating launch schedules for managing and reporting -Developing and managing launch budgets -Setting up an online launch center
How is the book being used?
-Launch managers use it as a reference to guide launch activities and train the launch team -Product managers use it to do market analysis and develop marketing plans -Marketing directors use it to do strategic launch planning and management -Entrepreneurs use it to learn what they need to do to launch their product and company -Marketing communications and P.R. firms use it to help guide their clients through launch
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
L. Michael
North Hollywood, CA, U.S.A.
AbeBooks seller since February 28, 2006
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All Types.Seller's business information
L. Michael
CA, U.S.A.
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