Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century

Revealing the Invisible provides a front-row seat to the mind-blowing future, where businesses of the 21st century can read consumers’ minds and make informed decisions based on their behaviors and tendencies.

The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior.

Although making private behaviors “visible” may conjure a sense of 1984, the reality is that a new kind of value will emerge that has the power to radically alter the way we view some of the most basic tenets of business. Concepts such as brand loyalty will be turned on their heads as companies now have to find ways to prove their loyalty to each individual consumer.

In addition, the emergence of hyper-personalization and outcome-driven products may begin to solve some of the most pressing and protracted problems of our time.

And it’s not just human beings whose behaviors are being captured and analyzed. AI-powered autonomous vehicles, smart devices, and intelligent machines will all exhibit behaviors. In this very near future every person and digital device will have its own cyberself—a digital twin that knows more about us than we know about ourselves.

Farfetched? Only if you discount the enormous power of these new technologies, which will use the invisible patterns in all of our behaviors to develop an intimate understand of what drives, us, where we see value, and how we want to experience the world.

Revealing the Invisible shows businesses how to predict consumer behavior based on customers’ prior tendencies, allowing a company to make better decisions regarding growth, products, and implementation.

Thomas Koulopoulos is chairman and founder of Delphi Group, a Boston-based think tank he has led for more than thirty-five years. He is also the founding partner of Acrovantage Ventures, investing in early-stage companies shaping the future of work, health care, and enterprise innovation.

An author of fifteen books, an inventor with multiple patents, and past executive director of the Babson Center for Business Innovation, Koulopoulos brings more than four decades of experience at the intersection of technology, business, and human behavior. He is best known for exploring how emerging technologies reshape leadership, values, and purpose. A globally sought-after keynote speaker, he is known for engaging, entertaining, and challenging audiences to rethink not just how they run their organizations but how they see their future.