Signed and Inscribed by the Author Edward De Bono on the title pages. The wraps are a little shelf rubbed. Internally the pages are neat and complete. The binding is secure. GK. Our orders are shipped using tracked courier delivery services.

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Bibliographic Details

Title: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (Signed and Inscribed by the Author Edward De Bono)
Publisher: Harperbusiness
Publication Date: 1993
Language: English
ISBN 10: 0887306357
ISBN 13: 9780887306358
Binding: Softcover
Condition: Very Good
Weight: 10 ounces
Signed: Signed

About this title

Synopsis

The inventor of the process of lateral thinking offers a guide to enhancing creativity

From Publishers Weekly

De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.
Copyright 1992 Reed Business Information, Inc.

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