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Synopsis
Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more specialized needs. The role of information technology is discussed with reference to its impact on marketing - notably marketing management and marketing information services. The text reflects recent developments, particularly the growing importance of internationalism and the Single European Market, the application of new technologies, the growth of consumerism, environmentalism and the changing role of the state. The fundamental assumption of the book is that the interplay of academic and practical knowledge holds the key to understanding and applying marketing.
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Basic Marketing: Principles and Practice
Published by
Holt,Rinehart & Winston of Canad, 1986
ISBN 10: 0039106039
ISBN 13: 9780039106034
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A few small marks or stains to the page edges/pages . A tan to the page edges/pages . Annotations to page edges/pages, may include notes, highlighting or underlining. Minor shelf wear. Previous owners name inside the front page/cover. Seller Inventory # wbb0021481071
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Basic Marketing: Principles and Practice
Published by
Holt,Rinehart & Winston of Canad, 1986
ISBN 10: 0039106039
ISBN 13: 9780039106034
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_384341323
Quantity: 1 available