Carl McDaniel Marketing

ISBN 13: 9780060443597

Marketing

3 avg rating
( 1 ratings by Goodreads )
 
9780060443597: Marketing
View all copies of this ISBN edition:
 
 

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

"synopsis" may belong to another edition of this title.

About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Joseph Hair is Professor of Marketing at Kennesaw State University. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances, and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780324147988: Marketing

Featured Edition

ISBN 10:  0324147988 ISBN 13:  9780324147988
Publisher: South-Western College Pub, 2003
Hardcover

9780324068610: Marketing, Edition 6

South-..., 2001
Hardcover

9780538829823: Marketing

South-..., 2000
Hardcover

9780538849487: Marketing

Cengag..., 1995
Softcover

9780324526035: marketing

Thomso..., 2006
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Carl McDaniel
Published by Addison-Wesley Educational Publishers, Incorporated
ISBN 10: 0060443596 ISBN 13: 9780060443597
Used Hardcover Quantity Available: 1
Seller:
ThriftBooks
(Auburn, WA, U.S.A.)
Rating
[?]

Book Description Addison-Wesley Educational Publishers, Incorporated. Hardcover. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0060443596I3N00

More information about this seller | Contact this seller

Buy Used
US$ 6.97
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Carl McDaniel
Published by Harpercollins College Div (1982)
ISBN 10: 0060443596 ISBN 13: 9780060443597
Used Hardcover Quantity Available: 1
Seller:
Bank of Books
(Ventura, CA, U.S.A.)
Rating
[?]

Book Description Harpercollins College Div, 1982. Hardcover. Condition: Good. no dj. second edition. We have 1.5 million books to choose from -- Ship within 24 hours -- Satisfaction Guaranteed!. Seller Inventory # mon0000218523

More information about this seller | Contact this seller

Buy Used
US$ 2.99
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

McDaniel, Carl Jr.
Published by Harpercollins College Div, Glenview, Illinois, U.S.A. (1982)
ISBN 10: 0060443596 ISBN 13: 9780060443597
Used Hardcover Quantity Available: 1
Seller:
Top Notch Books
(Tolar, TX, U.S.A.)
Rating
[?]

Book Description Harpercollins College Div, Glenview, Illinois, U.S.A., 1982. Hard Cover. Condition: Good -. No Jacket. Second Edition. 752 pp. Boards are scuffed, rubbed and chipped. Markings in text. Inside hinges weak. This book may require extra charges for Priority or International shipping. Size: 8vo - 7¾" - 9¾" Tall. Ex Libris. Seller Inventory # 014930A

More information about this seller | Contact this seller

Buy Used
US$ 3.00
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds

4.

McDaniel, Carl
Published by Harpercollins College Div (1982)
ISBN 10: 0060443596 ISBN 13: 9780060443597
Used Quantity Available: 1
Seller:
Better World Books Ltd
(Dunfermline, United Kingdom)
Rating
[?]

Book Description Harpercollins College Div, 1982. Condition: Good. 2 Sub. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP91892532

More information about this seller | Contact this seller

Buy Used
US$ 8.71
Convert currency

Add to Basket

Shipping: US$ 4.39
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Carl McDaniel
Published by Harpercollins College Div (1982)
ISBN 10: 0060443596 ISBN 13: 9780060443597
Used Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Harpercollins College Div, 1982. Hardcover. Condition: Used: Good. Seller Inventory # SONG0060443596

More information about this seller | Contact this seller

Buy Used
US$ 9.44
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

6.

McDaniel, Carl Jr.
Published by Harper & Row, New York (1979)
ISBN 10: 0060443596 ISBN 13: 9780060443597
Used Hardcover Quantity Available: 1
Seller:
Bernhard Kiewel Rare Books
(Grünberg, Germany)
Rating
[?]

Book Description Harper & Row, New York, 1979. Englisch. Second edition. 752 Seiten. Hardcover. Ordnungsgemäß aus einer Universitäts-Bibliothek ausgesondert (Stempel). Gut erhaltenes Exemplar. Gewicht über 1 kg. Size: 24 x 18. Seller Inventory # 151875

More information about this seller | Contact this seller

Buy Used
US$ 23.74
Convert currency

Add to Basket

Shipping: US$ 9.16
From Germany to U.S.A.
Destination, rates & speeds

7.

McDaniel, Carl
Published by Harpercollins College Div (1982)
ISBN 10: 0060443596 ISBN 13: 9780060443597
Used Hardcover Quantity Available: 1
Seller:
dsmbooks
(Liverpool, United Kingdom)
Rating
[?]

Book Description Harpercollins College Div, 1982. Hardcover. Condition: As New. As New. book. Seller Inventory # F5S3-8-Z-0060443596-5

More information about this seller | Contact this seller

Buy Used
US$ 53.50
Convert currency

Add to Basket

Shipping: US$ 5.36
From United Kingdom to U.S.A.
Destination, rates & speeds